World Premiere of the All-New Toyota C-HR

Toyota C-HR: a landmark model for Toyota in Europe

The launch of the original Toyota C-HR was a landmark for both Toyota and the European C-SUV segment. It was a radical addition to a highly competitive market, striking a contrast with conventional SUV styling with a dramatic, sharp-edged design closer to the look of contemporary sports coupes.

Its success as an innovator helped transform public perception of Toyota in Europe, adding a strong emotional dimension to the brand. Customers responded strongly with more than half citing the car’s styling as their principal reason for purchase. The Toyota C-HR went on to become Toyota’s best-performing model for conquest sales.

The all-new, next generation Toyota C-HR takes the stand-out quality and status of its predecessor to a higher level with avant garde design, advanced technologies and a range of electrified hybrid and plug-in hybrid powertrains with increased power, greater driveability and extended all-electric driving capabilities. It also reinforces Toyota’s commitment to Europe: the new model was conceived in Europe with European customers firmly in mind, and it is being built exclusively in Europe, including assembly of its high-voltage battery units.

Designed to stand out, not blend in

The new Toyota C-HR’s striking design is faithful to the styling displayed by the prologue model revealed in late 2022. Its distinctive exterior has the impact of “a concept car on the road”.

The original Toyota C-HR broke the mould of SUV design with its coupe-like lines. These are rendered even more sharply in the new model with its “super-coupe” profile. The frontal treatment presents the new face for Toyota SUVs, seen also on the all-electric bZ4X. 

True to the styling cues of the Toyota C-HR prologue, the look is keen and piercing, with a sense of the car being ready to surge forwards. The theme of interlocking shapes is prominent in the diamond-cut character lines along the side of the vehicle, underscoring the flush door handles – featured on a Toyota for the first time – and adding emphasis to the car’s road presence.

The car’s dynamic, condensed look is further strengthened by short overhangs and large wheels – up to 20-inch diameter. A new style of bi-tone paint design will be available, extending the contrast black roof down to the rear bumper and into the car’s rear three-quarter section. Efforts were focused on creating a seamless look with tighter shut lines and perfect integration of elements such as the cameras and parking sensors with a “concealed tech” approach.

Toyota’s design and aero teams worked closely together to ensure the exterior was aerodynamically efficient as well as visually impressive. This has ensured optimisation of airflow over and around the vehicle in details including the precise profiling of the front bumper and format of the rear roof spoiler.

The original Toyota C-HR marked a leap forward in sensory quality; the new model goes further with an interior that has an even more premium and refined feel and appearance. All control elements are concentrated in the driver’s zone, while a horizontal instrument panel arrangement and a “wing” design theme give passengers the sense of the cabin wrapping around them.

A personalised user experience

Toyota has created a seamless, intuitive, and personalised user experience designed to go beyond people’s expectations, anticipating their needs. It recognises the value today’s customers place on a connected in-car ecosystem where they can use an app on their phone, a touchscreen or voice commands to control a wide range of functions.

A welcome scenario automatically unfolds as the driver approaches their vehicle, with a brightening of exterior lights – including illumination of the new Toyota C-HR light signature on the back door. The driver’s preferred settings for (where specified) seat position, digital instrument display, head-up display and multimedia screen are automatically applied.

The Toyota C-HR features a new, 12.3-inch fully digital combimeter (depending on equipment grade). Graphics are sharp and information is clearly zoned and easy to read. The display can be adjusted to prioritise different content according to driver preference or the kind of journey being made, for example making the active ADAS function information prominent when joining a motorway. There are three pre-set layouts which can be personalised using switches on the steering wheel. Quality and ease of use are enhanced by consistent use of colours, fonts for the combimeter and the multimedia display screen.

The Toyota C-HR will be available with a digital key system, where the user only has to have their phone on their person to access and start the vehicle.1

The ambient lighting system offers a wide range of colours – a choice of up to 64 – and introduces options for interior direct and indirect lighting to reflect the cabin environment – cool or warm – or the time of day. A programme of 24 changing shades has been designed, synchronised with the passing of each hour to progress from bright morning tones to more relaxing ones in the evening. 

The lighting scheme will also help enhance safety: the audible and visual alerts of the Safe Exit Assist system will be reinforced by interior lighting changing to red, to warn of a door being opened when there is a risk of collision with traffic or cyclists approaching from the rear. The Toyota C-HR is the first Toyota model to benefit from these extensions to ambient lighting functionality.

The Toyota Smart Connect multimedia package includes (according to model grade) an eight or 12.3-inch touchscreen, on-board voice agent and wireless smartphone connection via Apple CarPlay or Android Auto. The system will provide EV range information and local charging locations in its POI function. Owners will also be able to use Toyota’s MyT smartphone app for remote control of vehicle functions, including operating the air conditioning system to heat or cool the car before making a journey. The high level of innovation includes a unique-in-class automatic parking function. An app will also be available to allow fully remote parking, with the driver outside the vehicle, allowing for even more precise manoeuvring into limited spaces*.

*UK availability to be confirmed.

Advanced safety and driver assistance

All versions of the all-new Toyota C-HR will benefit from the latest Toyota Safety Sense portfolio of active safety and driver assistance features. Their range and functionality have been extended to provide even greater safeguards against many common accident risks and to reduce the burden on the driver. For added convenience, future system software updates can be delivered over-the-air, with no need for a retailer visit.

The key developments include new Acceleration Suppression that slows any sudden use of the throttle when risk of a collision with a vehicle ahead is detected. Also new, Proactive Driving Assist (PDA) works at low speeds, providing smooth deceleration when the driver comes off the throttle when approaching a slower vehicle ahead, or entering a bend. It also enables Steering Assist, which recognises a bend ahead and adjusts steering force to help the driver make a smooth and stable turn.

On certain model grades, owners will also be able to add the option of an advanced safety package for their car, including features such as Lane Change Assist with Front Cross Traffic Alert, a Driver Monitor Camera (enhancing performance of the Emergency Driving Stop System), an Adaptive High-beam System with camera control to adjust light distribution; and (where local regulations permit) hands-free driving to automatically follow the vehicle ahead in a stop-start traffic jam.

Supporting sustainability and reducing carbon

Extensive measures have been taken to reduce carbon emissions and make greater use of recycled materials, supporting sustainability and the circular economy concept.

Compared to its predecessor, the new car has double the content of recycled plastics – used in more than 100 different parts. These include a new fabric for the seat upholstery that’s made from recycled PET bottles.

The bumpers are formed from a new resin material that is pre-coloured in the mould – an innovation that is expected to save hundreds of tonnes of CO2. Further savings have been achieved by adopting a new automated painting process using water-based paints and by adopting a new animal-free material as an alternative to leather for the steering wheel cover.

Design and technology measures have been taken to reduce the car’s weight, including new high-strength steels and a new panoramic roof design. The fixed panoramic roof has low-emissive and infra-red-reducing coatings which keep heat inside the cabin in winter and prevent overheating in sunny summer weather. This avoids the need for a conventional sunshade, saving 5kg in unit weight, improving headroom by 3cm and reducing the need to use the air conditioning to maintain a comfortable temperature.

Three electrified powertrains

The all-new Toyota C-HR will be introduced with a choice of three electrified powertrains, a line-up that demonstrates Toyota’s well-proven multi-technology path to carbon neutrality. Toyota believes that diverse options need to be offered to give customers access to affordable and practical vehicles that will accelerate the pace of CO2 reduction as of now and help ensure a successful transition to zero emission mobility.

The range comprises 1.8 and 2.0-litre hybrid electric (HEV) versions and a 2.0-litre plug-in hybrid electric (PHEV) model.

The new models benefit from the latest, fifth generation Toyota technology which delivers a class-leading balance of increased power and low emissions, meeting the needs and priorities of customers at the heart of the C-segment market. This has been achieved with a comprehensive redesign of key hybrid system components to reduce size and mass, including a new transaxle and power control unit (PCU) and a more powerful high-voltage battery.

The 1.8-litre HEV powertrain, as also featured in the new Corolla family, is focused on eco performance but has significantly more power than the current 1.8-litre hybrid electric Toyota C-HR. The 2.0-litre hybrid is an even stronger proposition, its higher output contributing to a rewarding hybrid driving experience with uncompromised efficiency.

The 2.0-litre plug-in hybrid – a best-in-class system – has a dual DNA: it provides effortless all-electric EV driving for daily use and highly efficient hybrid electric performance for longer trips. The system can take much of the stress out of driving, with true EV capability with a very competitive range, and with Regeneration Boost – a “one pedal”-like driving experience – with three operating levels for easier progress in city traffic. It will also automatically adjust the drive mode to optimise energy efficiency, recognising the best opportunities for energy recharging when following a route via the car’s navigation system. Thanks to the introduction of a new geofencing function, the Toyota C-HR PHEV will automatically switch to EV operation when the car enters a low emission zone (LEZ), optimising battery usage across the entire trip (when using a navigation system and sufficient battery charge is available)*.

*UK availability to be confirmed.

Agile, responsive handling

Every aspect of the Toyota C-HR’s dynamic performance has been analysed to deliver enhancements, building on the model’s established reputation for nimble, agile handling. The new powertrains have been calibrated to achieve intuitive acceleration performance and controllability, with a more direct relationship between use of the throttle and the vehicle’s response, increasing driver confidence and the fun-to-drive factor. Suspension, brakes and steering have also been redesigned and tuned to achieve an ideal balance between vehicle poise, ride comfort and responsiveness.

During development, the Toyota C-HR underwent extensive testing by a team of Toyota master drivers, both on track at the company’s European test centre and on all kinds of roads and in different weather conditions across the continent, to ensure the best possible dynamic balance was achieved.

Toyota C-HR Premiere Edition

At launch, the new Toyota C-HR range will feature a special Premiere Edition model, showcasing the highest levels of equipment and styling.

The Premiere Edition has a signature Sulphur bi-tone exterior. The cabin features perforated leather seats with contrast Sulphur stitching, a head-up display and Skyview panoramic roof.

With its concept car-like design, seamless digital user experience, fully electrified powertrain range and nimble driving dynamics, the new Toyota C-HR has the qualities to maintain its position as an iconic model, attracting new customers and strengthening the Toyota brand in Europe.

Note: All performance data are provisional prior to homologation. Final specifications will be confirmed at a later date.

1 Digital Smart Key introduction is expected during 2024. Production timing is not available at this stage. Feature availability and vehicle specification may vary among models, grades and according to market availability.