16th March 2022
The Red Dot Award 2022, the highest distinction in product Design, was awarded to the new 308 in the Car and Motorcycle category. The 50 members of the international Red Dot Award jury were impressed by its allure, its distinctive style, the quality of its design and its innovative i-Cockpit. Each year, design experts reward "Design Excellence" in 51 product categories. Created in 1955 in Germany, customers on all continents rely on the "Red Dot" as a guarantee of quality, smart design and outstanding ergonomics. The PEUGEOT 308 is the seventh model of the brand to be awarded this prestigious label.
Linda Jackson, CEO of the PEUGEOT brand, said: "We are proud to receive the coveted Red Dot Design Award for the New PEUGEOT 308. The new logo symbolizes the care and passion that went in its creation: unique Allure, craftsmanship, technological excellence, precision and innovation characterize its design. This award, the most prestigious in terms of product design, shows that we have made the right choice in designing our new car.”
The exterior design of the new 308 convinced the jury. It is the first model to bear the new PEUGEOT logo, which is positioned on the grille to hide radar and sensor technology behind it. The chiselled vertical light signature at the front is completed by Matrix LED headlights (in the trim levels GT and GT Pack), which ensure efficiency and safety in everyday life. The LED lights with three claws at the rear assert the brand's DNA.
In the cabin, the PEUGEOT i-Cockpit® 3D (digital cluster above the compact steering wheel) features configurable keys called i-Toggles under the new intuitive touchscreen, similar to a smartphone. The interior features AGR certified seats, awarded as such for their ergonomics and range of adjustment, as well as LED ambient lighting with eight colours to choose from. True to the "Power of Choice", the new PEUGEOT 308 is available with combustion engine variants, as well as two plug-in hybrid powertrains.
This is the seventh time PEUGEOT has received a Red Dot product design award, after the 208 and 2008 in 2020, the 3008 in 2017, the TRAVELLER in 2016, the first generation 308 SW in 2014 and the RCZ coupe in 2010. This Red Dot Design Award is the 11th international award received by the new 308 since its launch at the end of 2021.
Founded in 1955, the Red Dot label is the most internationally recognized label for quality and successful design. The Red Dot Design Awards are presented once a year in three disciplines: Product Design, Brand & Communication Design and Concept Design. The jury includes 50 international experts from various fields: designers, architects or teachers. Information about the Red Dot organization is available at https://www.red-dot.org/