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6th July 2023
PEUGEOT has updated the 208 and E-208 with a new design, new powertrains and technologies across both fully electric and petrol variants. The 208 was the best-selling car in Europe in 2022, with the new updates ensuring it will remain a favourite with buyers. Orders for the new 208 and E-208 will open in October 2023.
When it arrives later this year, the new PEUGEOT 208 will deliver:
More than a million 208 models have been sold since the model’s launch at the end of 2019, with the 208 as the best-selling car in Europe in both 2021 and 2022. This success is due in no small part to the success of the 100% electric E-208. In 2022, the E-208 became Europe's best-selling electric car in the B segment.
Jérôme Micheron, PEUGEOT Product Director: "Working on a model as iconic and successful as the 208 is always a tall order. Our aim was to take the design and performance of the 208 to a higher level while preserving the soul of this model in order to remain at the top of B-segment sales in Europe. The new 208 is more 208 than ever: more feline, more fun to drive, more technological, and all-in-all, more irresistible.”
Simplified line-up: To make it easier for customers to find the right model, PEUGEOT has streamlined the choice of trims available across 208 and E-208 with both models available in ACTIVE, ALLURE, and GT.
GT variants add Full LED headlights, 17-inch ‘YANAKA’ alloy wheels, high-definition reversing parking camera, PEUGEOT Open & Go keyless entry and start and renewed customisable eight-colour ambient lighting.
Allure: An eye-catching, athletic design
The challenge facing PEUGEOT's designers was how to deliver a new level of modernity and a new edge to the 208 while protecting the distinctive, irresistible allure that has made it such a success. This was achieved via the following new features:
Emotion: Improved PEUGEOT i-Cockpit® adds to the driving experience
It was on the first generation 208 that PEUGEOT introduced its iconic i-Cockpit®. Today, it is even more advanced, connected and ergonomic, and remains at the heart of the driving pleasure provided by the new PEUGEOT 208 and E-208. It comes with:
Excellence: Electrification taken to the next level
For the first time, PEUGEOT 208 customers have a choice between all-electric, HYBRID and petrol variants.
Technology: Added features and value
As part of the updates, PEUGEOT has introduced new technologies and features across 208 and E-208 models.
Driving aids: Comprehensive range of driving aids
The new 208 and E-208 are available with the following driving assistance and safety technologies: