TAKING THE LEAD, SHOWROOM RE-OPENING EVENT TO BE OPENED BY KIA THE DOG AT RRG BURY KIA​

RRG Kia Bury is delighted to announce its showroom re-opening with an exciting invite-only customer event.

The event will feature a star-studded evening to remember and follows an extensive refit of the showroom in-line with Kia’s latest branding and style.

Headlining the event is renowned international singing sensation Maggie McDonald. Maggie will be delighting the audience with a mix of classical and jazz pieces during the evening.

Offering some light entertainment, Steve Royle, finalist of the popular ITV show ‘Britain’s Got Talent 2020’, will entertain guests with a unique and unmissable show. Steve is a multi-talented actor, writer, radio presenter, comedian and juggler.

Kia’s new marketing campaign “take the lead” will be taken to new levels with a dog named Kia who will attend the event and serve as honorary mascot and staff member to open the evening’s proceedings.

Guests will be welcomed with a Champagne and buffet reception featuring food that looks as good as a picture. Casino tables with a professional croupier will also be setup complete with pretend RRG money to keep guests amused.

Jonathan Brogan, Sales Manager at RRG Kia Bury, said: “We wanted an event that reflects the showroom’s grand design, so we’ve gone all out to make it a really special evening to remember and look forward to welcoming guests on the evening. Of course, all customers are welcome to visit the new showroom after the grand opening, and we can’t wait to show them what’s new.”


Maggie McDonald
International singing sensation Maggie McDonald
Steve Royle
Actor and comedian Steve Royle

Next-generation showroom

RRG Kia Bury is the latest Kia dealership to showcase the new Kia brand identity, introduced at the start of 2021. The new showroom delivers a revolutionary new look and feel, embracing a bold, warm and natural customer experience with two distinct zones: a ‘customer zone’ featuring plenty of warm wood accents and comfy seating areas, contrasted by a technology-laden ‘display zone’ to showcase the latest Kia models.

In addition to the new-look showroom, the brand-new Kia ‘Showcase’ interactive system offers customers an exciting opportunity to take an in-depth tour of any Kia model in a virtual world. Customers can view a car from every angle, open the doors to explore the interior, and even add key accessories.

Jonathan Brogan, Sales Manager at RRG Kia Bury, continued: “Our new showroom really is a sight to behold and a once-in-a-generation opportunity to deliver a special environment for our customers, representing the latest Kia models, brand and style.

“One generous customer will also be taking delivery of the keys to their very own EV6 GT on the evening, which they have kindly offered to be used as a showcar during the event. The EV6 GT has just been named World Performance Car of the Year, so it’s fantastic to have one in the showroom for people to appreciate.”

Customers will be invited to the grand showroom reopening event with an exclusive invitation. The invite-only event takes place on Thursday, 13 April between 5.30-8.00pm at RRG Kia Bury, 128 Bolton Rd, Bury BL8 2NP. Following the event, all customers are welcome to visit and explore the new showroom and see the latest Kia model line-up.

For more information or to contact the dealership, visit: https://www.rrg-group.com/kia/

RRG Kia Bury showroom re-opening event