PEUGEOT OPENS ORDERS FOR NEW 308 AND 308 SW – AN EVOLUTION IN DESIGN, REFINEMENT AND DRIVING PLEASURE

11 Nov 2025​​

PEUGEOT has announced its New 308 and 308 SW models are open for orders from today, with first customer deliveries anticipated later this month.

Boasting a striking low-profile silhouette, the dynamic hatchback seamlessly blends advanced technology, comfort, and connectivity. The 308 SW shares these standout features, while adding a touch of elegant sportiness and impressive versatility. Together, the New 308 and 308 SW embody PEUGEOT’s latest design language, and represent the next evolution in design, refinement, and driving pleasure.

Exterior and interior design features

New 308 and 308 SW are available in Allure, GT, and GT Premium trims, each boasting advanced and attractive features. Notable upgrades include a more efficient electric powertrain with a 279 mile range (WLTP) on the hatchback and a 275 mile range (WLTP) on the SW, as well as the new front end with an illuminated front grille and PEUGEOT shield. Additionally, both 308 and 308 SW now boast new alloy wheels (17-inch on Allure and 18-inch on GT and GT Premium), a gloss black rear skirt, the PEUGEOT 3D LED  rear lights with the distinctive angled ‘three claw signature’ and new model badging. Despite these various enhancements to design and performance, pricing for the 308 and 308 SW is lower than its predecessor, with the electric versions also qualifying for the Electric Car Grant (ECG).

With the introduction of New 308 comes the launch of a striking new metallic colour to the PEUGEOT range, Lagao Blue, exclusively available on the hatchback as the standard colour. Ingaro Blue is available as standard for the 308 SW, and both the Hatch and SW are available in Okenite White, Selenium Grey, Cumulus Grey, Elixir Red, and Nera Black. 

Features as standard across all three trims include power folding door mirrors and an auto dimming interior rear-view mirror, as well as the unique PEUGEOT i-Cockpitâ featuring a 10-inch touchscreen with wireless Mirror Screen. All versions also benefit from new graphics on the digital instrument cluster. Four USB-C sockets (two in the front and two in the rear) ensure all occupants can stay connected at all times.

On Allure trim, 308 and 308 SW possess PEUGEOT Full LED headlights, new ‘3-Claw’ daytime running lights, as well as rear parking sensors and a HD reversing camera. The body-coloured front grille has a new design, while the door mirrors and new rear bumper apron are finished in gloss black. There are also new 17-inch diamond-cut alloy wheels, while electric versions feature new 18-inch alloys which are only available on electric versions. Interior design features include dynamic front seats with a new ‘Tremezzo’ seat trim, in addition to fabric dashboard and door panel decoration.

The GT trim builds on and enhances these features. The Full LED technology in the Allure contrasts with the Matrix LED technology in the GT. The PEUGEOT 308 and 308 SW introduces PEUGEOT’s new lighting signature, from GT this features an illuminated grille and badge that enhance the styling of both the 308 and 308 SW.

Integrated into the daytime running lights, the indicators operate sequentially, tracing the distinctive claw-shaped design when activated. On GT trim, 308 and 308 SW boast front and rear parking sensors alongside the HD reversing camera. There is also a new design of 18-inch diamond-cut alloys, while GT gains the new illuminated front grille and PEUGEOT shield. Inside, there is a grained leather steering wheel with new GT logo, new ‘Uzila’ seat trim with green stitching and Alcantara® facia and door panel decoration. The innovative PEUGEOT i-Cockpitâ is further enhanced with i-Connect Navigation and configurable PEUGEOT i-Toggles.

GT Premium trim, an all-new trim level, offers an even greater level of specification as standard. Notable additional features include Alcantara® heated front seats with an 8-programme multi-point massage function and electric adjustment for the driver’s seat, as well as a heated steering wheel and the 360° Vision and Drive Assist Plus Pack. This includes a 360° camera system, 3D digital instrument panel, Clean Cabin System, Puddle light with PEUGEOT Shield floor projection and additional driver assist features including Rear Cross Traffic Alert, Adaptive Cruise Control with Stop & Go, Blind Spot Detection and Lane Position Assist.

Powertrains

Dedicated to providing extensive choice for customers, New PEUGEOT 308 and 308 SW are available with four powertrains: electric, plug-in hybrid, hybrid and diesel.

The updated electric powertrain offers 156hp, 270Nm of torque, and an extended range of 279 miles (hatchback) and 275 miles (SW) (WLTP) from its 58.4kWh (55.4kWh usable) battery – an increase of 25 miles (hatchback) over the previous model. Three levels of regenerative braking are now available, easily adjusted via steering wheel paddles.

For greater efficiency in heating the cabin in colder climates, the new E-308 comes as standard with a heat pump on GT Premium, also available as an option on Allure and GT.

A three-phase 11kW onboard charger comes as standard, providing 20% to 80% charging times as low as three hours and 35 minutes from an 11kW AC charger. With a 7.4kW charger, this will take five hours and five minutes. Using a 100kW DC rapid charger, a 20% to 80% charge takes 32 minutes.

Like all of PEUGEOT’s core electric models, the new PEUGEOT E-308 and E-308 SW benefit from the PEUGEOT ELECTRIC PROMISE, designed to reassure customers about the reliability and charging of all-electric models:

• 8-year / 100,000 miles vehicle cover thanks to the PEUGEOT CARE*, the broadest coverage of any European brand.
• 8-year / 100,000 miles battery warranty.
• Access to a Free2Move Charge Pass, in partnership with Octopus Electroverse, that offers one-tap access to over 700,000+ public charge points across the UK and Europe

For the plug-in hybrid, a turbocharged 150hp 1.6-litre four-cylinder petrol engine is combined with a 125hp (92kW) electric motor, complete with an electrified seven-speed dual-clutch automatic gearbox, giving the vehicle a combined power output of 195hp. This second-generation plug-in hybrid powertrain includes a 17.2kWh battery that provides an additional 12 miles of range, giving an all-electric driving range of 53 miles (WLTP combined cycle).

The 145hp Hybrid powertrain is a 48V self-charging hybrid with a dual clutch six-speed automatic gearbox. Featuring a 0.9kWh 48V battery and 16kW electric motor, it enables pure electric driving for up to 1km at low speed, ideal for stop/start slow moving commuter traffic and urban driving.

Lastly, from March 2026 PEUGEOT will offer the New 308 with a 1.5-litre BlueHDi 130 four-cylinder diesel engine. With its EAT8 eight-speed automatic transmission, it is the perfect companion for intensive long-distance driving.

Pricing

Despite offering an enhanced design, upgraded powertrains and advanced technology, the new 308 and 308 SW provide greater value with a lower starting price than their predecessors. The hatchback starts from £29,995 OTR, with a £1,200 price walk to the SW which starts at £31,195 OTR. The E-308 and E-308 SW also qualify for the Electric Car Grant, providing a £1,500 saving off the list price, with starting prices of £30,995 and £32,195 respectively.

308 HATCH RANGE – PRICING

308 SW RANGE – PRICING

*PEUGEOT CARE consists of 3 years standard manufacturer’s warranty plus up to 5 years of special coverage. Please see full terms and conditions.