PEUGEOT car sales have increased by 63% year-on-year in January, according to the latest new vehicle registration figures published today by the Society of Motor Manufacturers and Traders (SMMT).

With a market share of 4.5% across cars and vans, up 1.1% points year on year, PEUGEOT sold a total of 7,584 vehicles in January, achieving significant growth of 44% year-on-year in a market that was up by 8%. In the car market, PEUGEOT sold 6,033 vehicles, up from 3,692 in January 2023 – an increase of 63%.  

PEUGEOT’s share of the electric vehicle market closely matched its overall market share at 4.5%. PEUGEOT already offers the broadest electric range of any mainstream European brand, with customers also benefitting from up to £4,000 support and 0% APR with no minimum deposit through the PEUGEOT Switch Grant.

Strong growth in the B-segment: 208 sales up by 32%

PEUGEOT also continued to grow in the highly competitive B-segment. The 208 has risen to third place in the segment, with 10.6% segment market share and almost a third (31.7%) more units sold, year on year, in a segment that was down 19.5%.

The fully electric E-208 also topped the electric supermini segment.

Strong growth in the D-segment: 408 sales up by 112%

The 408 has had a blistering start to the year, with 112% growth year-on-year. 408 is now second in the generalist D segment, with 18.5% market share.

Adam Wood, Managing Director, PEUGEOT UK, said:“These results are an encouraging start to the year - we have made significant gains, particularly in the B and D-segments where 208 and 408 respectively are proving extremely popular with customers. Our new, industry-leading electric Switch Grant programme has also seen a very encouraging start to the year, with the E-208 leading the electric B-segment. This is clear evidence that our strategy is working, and to build on this start, we will soon be launching the exciting New e-3008.”

PEUGEOT was also the third best-selling brand in the electric van market in January. PEUGEOT and sister brands Vauxhall, Citroën and Fiat are currently the only mainstream automotive brands to produce vans in Britain. In 2023, Ellesmere Port became the UK’s first EV-only volume manufacturing plant where it produces the Stellantis small electric van range, including the PEUGEOT E-Partner.