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20 Apr 2026
PEUGEOT returned as the Official Vehicle Partner for the 2026 BAFTA Games Awards, transporting leading names from across the gaming industry in style with the New E-408.
As part of its long-term partnership with BAFTA, spanning the Film, Television and Games Awards, PEUGEOT continues to play a key role in supporting the organisation’s flagship events, providing a seamless chauffeur experience for guests including AlicesPixels, Emma Naomi and Lennie James.
For this year’s BAFTA Games Awards, held on 17 April 2026 at the Southbank Centre’s Queen Elizabeth Hall and hosted by gaming broadcaster Elz, PEUGEOT introduced the new E-408 as the official red carpet car. Making its debut in this role, the E-408 combines a distinctive fastback design with advanced electric performance, showcasing PEUGEOT’s commitment to innovation, design excellence and electrification.
PEUGEOT’s presence at the BAFTA Games Awards reflects its continued engagement with gaming culture, brought to life through activations such as Polygon World in Fortnite, which was an immersive experience created to support the launch of the PEUGEOT POLYGON CONCEPT.
PEUGEOT welcomed a host of leading gaming content creators as its guests at the prestigious event, including Jorge Powell, Emma Nicole and Anna Demetriou. The brand also provided transport for the stars of the ceremony, with further names such as Dan TDM, Dylan Llewellyn and Talia Mar.
Throughout the evening, PEUGEOT captured exclusive content from arrivals and behind-the-scenes moments, including reactions from nominees and winners as they stepped out of the all-electric E-408.
Winners at the 2026 BAFTA Games Awards included: Clair Obscur: Expedition 33 (Best Game), Atomfall (British Game) and Jennifer English (Performer in a Leading Role).
Nicola Dobson, Managing Director, PEUGEOT UK said: “BAFTA celebrates the very best in creativity and gaming is an important part of that landscape. As Official Vehicle Partner, we are proud to support the BAFTA Games Awards and to showcase the new PEUGEOT E-408 as it makes its debut as our official red carpet car. This partnership reflects our shared commitment to innovation, design and engaging new audiences.”
PEUGEOT’s partnership with BAFTA highlights the brand’s ongoing focus on supporting world-class talent while delivering exceptional experiences on and off the red carpet. The debut of the all-electric E-408 as PEUGEOT’s official red carpet car marks a new chapter in this partnership, combining striking design with class-leading interior space, premium features and electric driving pleasure.
The E-408 stands out with its distinctive three-claw lighting signature and is the first PEUGEOT to light up the brand’s lettering at the rear of the car, combined with the illuminated PEUGEOT shield at the front. Inside, the model features PEUGEOT’s innovative i-Cockpit®, built around a compact steering wheel, configurable digital display and 10-inch central touchscreen. With generous space for passengers, premium features such as FOCAL® hi-fi and high-quality materials such as Alcantara® and Nappa leather, the E-408 delivers both practicality and comfort, making it ideally suited to the demands of modern driving.
