25th April 2023
PEUGEOT has partnered with leading publisher and distributor of art photographs, YellowKorner, to offer five photographers the opportunity to define their vision of Allure. The resulting images will be exhibited in YellowKorner galleries and the PEUGEOT network from October onwards.
PEUGEOT believes the world is better with Allure, with a vision for the future that should be imagined with style, creativity, and ambition with a human-centric approach. Allure is key to the PEUGEOT brand and is much more than the expression of outstanding design. It is also a state of mind, an attitude and behaviour that goes far beyond mere appearance.
YellowKorner is the leading publisher and distributor of art photographs through a network of 130 galleries in 20 countries and the yellowkorner.com online gallery.
The partnership will see five renowned photographers interpret the concept of ‘Allure’ within their own creative universe by creating a set of 15 images each. Three of these images will feature a model from the PEUGEOT range chosen by the artist.
The collaboration was launched at the Venice International Photography Festival on 20th April, of which YellowKorner is a partner. YellowKorner invited PEUGEOT to the opening ceremony of the festival, during which a film was presented introducing the partnership and the vision of the five selected photographers.
Five photographers, five concepts of Allure
Teresa Freitas: “Finding Allure in Colours” in Morocco
Laurent Baheux: “Allure of the Lion” in Kenya
Mister Fifou: “The Pride of Allure” in the Suburbs of Paris
Laurence Laborie: “Feminine Allure” in Lanzarote
Oliviero Toscani: “The Landscape of Allure” in Tuscany
The images will be displayed from October 2023 in YellowKorner galleries and on the YellowKorner website. They will also be displayed in a private viewing, with the photographers present, at some of the largest YellowKorner galleries in Europe. The images will also be displayed across the PEUGEOT network and as with all works published by YellowKorner, the photos from the collaboration with PEUGEOT will be available for purchase by the public.
Empowered by this ambition, PEUGEOT wants to promote this optimistic vision and become a true ‘Allure Activist’. The partnership with YellowKorner is the latest in a series of collaborations between PEUGEOT and the visual arts. Recently, artistic collaborations with Emeric Tchatchoua, founder of clothing brand 3.PARADIS and the visual artist J. Demsky have also been revealed to the public.