Toyota's history in textile machinery dates back to 1929 when the Toyoda family weaving business sold patents to its revolutionary automatic loom to Platt Brothers, once the world’s largest manufacturer of textile machinery, employing more than 12,000 people. The funds raised through the sale were used by Kiichiro Toyoda to kick-start research into vehicle manufacturing, leading to the founding of the first automobile department at the Toyoda Automatic Loom Works in 1933. Three years later, the first car, the AA sedan, rolled off the production line. In 1937 the Toyota Motor Company was formed, the forerunner of today's Toyota Motor Corporation, one of the world's best-known and successful automotive businesses.
Booth House in Oldham was formerly the headquarters of the Platt Brothers and on February 28th, the 19th-century building was used as a backdrop for a dramatic lighting projection shoot, depicting the origins of Toyota from a family weaving firm to a global manufacturing giant. The shoot was powered entirely by carbon-free green hydrogen aligning perfectly with Toyota's progress towards a future carbon-free society.
As a pioneer in the use of hydrogen as a plentiful source of renewable energy that can be produced and used without creating harmful emissions, Toyota showcased its zero-emission vehicles, including cars, coaches, and fork-lifts, during the shoot. Even the on-set catering truck ran on hydrogen. The film crew’s power needs were met by portable generators that produced 300kg of hydrogen (equivalent to about 1500 liters of diesel).
The event highlighted Toyota's commitment to reducing carbon emissions and its pioneering work in the development of renewable energy sources. Toyota's use of green hydrogen aligns perfectly with the film's theme, which focuses on Toyota's progress towards a future carbon-free society.
The finished film, set to be revealed in April, will no doubt showcase Toyota's commitment to reducing carbon emissions and its pioneering work in the development of renewable energy sources. By using green hydrogen to power the event, Toyota has demonstrated its commitment to reducing its carbon footprint and its ability to provide sustainable solutions for the future.