15th May 2023

Ahead of the reveal of the new PEUGEOT 3008 in September 2023, PEUGEOT is launching an operation across social media to allow budding designers to choose the camouflage for the new model.

Peugeot Camocatch

Camouflaged prototypes of the new PEUGEOT 3008 will be on the roads of Europe this summer, and PEUGEOT’s #CamoCatch Operation opens the door for the public to have their say on how the long-awaited model will look ahead of launch.

Camouflaging has become widespread practice across the automotive industry in the early stages of new product development, concealing the vehicle’s bodywork ahead of the final unveiling. By opening this important design phase to the public, PEUGEOT is embedding its design expertise into every detail of the development process.

The PEUGEOT designers have created 10 new, high impact and innovative camouflage patterns, which can conceal the details of the new PEUGEOT 3008's exterior, whilst demonstrating the expertise of PEUGEOT’s graphic design team.

PEUGEOT launched the initiative earlier today (15 May), with the first phase running until 2 June. PEUGEOT’s social media channels will invite the public to choose their favourite camouflage(s) from among the 10 options. Votes will be open across all of PEUGEOT’s UK social media channels: Facebook, Instagram, Twitter and LinkedIn.

The six camouflage designs that receive the most votes will be produced in June and used to cover the new PEUGEOT 3008 models that will be taking part in the open road testing this summer.

The new PEUGEOT 3008 camouflaged cars will take to the road between 1 July and 15 August. Anyone who sees the new model is invited to take a photo and post the picture on the PEUGEOT social media accounts with the hashtag #CamoCatch.

A selection of participants who have taken part will be invited to an exclusive drive of the car early in 2024.

PEUGEOT has been implementing a strategy of collaboration and partnership with young designer artists, such as J. Demsky and Emeric Tchatchoua, since the beginning of 2023.