11 October 2023
Lexus will present a line-up of next generation battery electric vehicle (BEV) concepts at the 2023 Japan Mobility Show in Tokyo (26 October – 5 November), under the banner of “Pushing the Boundaries of the Electrified Experience.
The Lexus booth will also display advanced technologies, showcasing the company’s vision for the driving experience of the future. The booth’s design itself expresses Lexus’s desire for a future carbon-neutral society, featuring bamboo-based materials and sustainable and functional elements, combined with traditional Japanese aesthetics and craftsmanship.
A VR simulator, the Lexus Electrified VR Experience, will be available to demonstrate what the driving experience of the future might be like, tailored for each customer using electrification and AI technology.