Toyota is Autocar’s manufacturer of the year

26 June 2024

Toyota has been honoured as Best Manufacturer in the 2024 Autocar Awards. The title recognises how the brand competes strongly across a wide range of market segments and the well-proven reliability and durability of its products. The magazine also highlights the fact the company is led by people who love cars and driving, a quality that’s reflected in the vehicles it makes.

Toyota is the first car maker to receive the award twice, having previously won in 2020.

Announcing the award at a ceremony in London yesterday evening, Autocar Editor Mark Tisshaw said: “At virtually all points in the car market, from the most affordable supermini to the most rugged 4×4, Toyota competes. And that’s what makes Toyota our best manufacturer for 2024.”

In its assessment of the qualities that earned Toyota the accolade, Autocar highlights the brand’s reputation for “exceptional durability and reliability, hard-earned over decades of making cars that people simply expect to last and last well”. It also references Toyota hybrids and their proven “great efficiency in everyday driving”.

It’s inspirational management, however, that in Autocar’s opinion sets Toyota apart from the competition, crediting the fact the company “is run from the top down by people who understand and love cars and driving.”

Stuart Sanders, Toyota (GB) Director of Communications and Product, said:“Autocar is one of the world’s best-respected automotive media businesses so to win its best manufacturer title is a significant honour. We are grateful for the award and the recognition it gives to our continued efforts to deliver quality, durability, reliability and genuine driver-appeal in every car we make. We are holding fast to that principle as we accelerate progress towards a carbon neutral mobility future, pursuing our multi-path technology strategy to deliver the right solutions for the right people, in the right place and at the right time.”