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Apr 22 2026
Kia Corporation (Kia) today presented full details of its Vision Meta Turismo concept car at Milan Design Week. The event marked the global debut of the Kia Vision Meta Turismo concept, following its initial reveal in Korea last year, where it was unveiled in December to celebrate the brand’s 80th anniversary.
The Vision Meta Turismo concept embodies Kia’s futuristic vision of an evolved approach to mobility. The design combines dynamic driving performance with a lounge-inspired interior, paying homage to the speed and elegance of 1960s long-distance touring.
The Vision Meta Turismo heralds a step-change in user experience, bringing together advanced technology and an engaging emotional experience.
Karim Habib, Executive Vice President and Head of Kia Global Design, commented:"The Vision Meta Turismo marks a significant milestone, demonstrating how Kia‘s ‘Opposites United’ design philosophy also shapes our future vision of mobility. Harmonising the spirit of 1960s long-distance touring with the limitless possibilities of an immersive digital experience, we have created a vehicle that moves beyond the bounds of tradition.
“The Vision Meta Turismo is a physical manifestation of Kia’s continuous push forward – bringing together bold design and sophisticated technology – to transform electric mobility into a deeply emotional and engaging experience. This concept embodies Kia’s vision of a future where mobility is not just about the destination, but about creating human-centred spaces that engage, stimulate, and inspire our customers in ways yet to be imagined."
What are the key features of the Vision Meta Turismo concept car?
The design philosophy brings together unexpected pairings to uncover new perspectives; interactions that happen through tension, harmony and dynamism. Embodying these values, the Vision Meta Turismo is a contemporary reinterpretation of three core experiences:
How does the interior of the Vision Meta Turismo evoke a new era of mobility?
Inside, the design introduces a paradigm shift in the user experience through advanced digital technology, creating a highly immersive experience for both driver and passenger through unique and innovative design elements and a spacious layout.
The Vision Meta Turismo concept also offers two distinct seat and space layouts for the driver and passenger.
The Vision Meta Turismo concept driver’s seat and space are designed for focused, functional immersion; purpose-built to enable deep concentration behind the wheel and provide next-generation driving attributes:
The Vision Meta Turismo concept passenger seat uses the same form language and mesh materials as the driver’s seat to maintain visual harmony, yet it is structurally distinct to provide a more relaxed, emotive experience:
