KIA AND 3D ARTIST SIXNFIVE USE THE EV3 AS INSPIRATION FOR NEW LIFESTYLE DESIGNS

2nd October 2024​

KIA AND 3D ARTIST SIXNFIVE USE THE EV3 AS INSPIRATION FOR NEW LIFESTYLE DESIGNS
Extraordinary World of the Kia EV3 architecture print

Kia has collaborated with renowned Barcelona-based digital artist SixnFive to create a world inspired by the Kia EV3 – turning the ordinary into the extraordinary. A series of lifestyle visualisations shows how the bold, nature-inspired design of the EV3 can elevate the architecture of our world, to seamlessly integrate vehicles within the realms people inhabit every day, including living spaces, workspaces, and cityscapes. This was part of the daring social media campaign that is now live and published globally in both Kia´s and the creator´s channel (@sixnfive):

Nature: instagram.com/p/C_x2k_RCpvK | instagram.com/reel/C_QiJmuoNpww
Architecture: instagram.com/p/C_2tifHPFfV | instagram.com/reel/C_iV-qvommh

“The EV3 embodies our Opposites United design philosophy perfectly, with a combination of eye-catching design and thoughtful functionality, yet at the same time being of the moment and future-ready,”said David Hilbert, Director Marketing at Kia Europe. “We wanted to take these design elements and extend them to the spaces we inhabit, to blend imagination and reality while creating a new and more intrinsically organic way of visualising urban areas.”

Along with a stunning design aesthetic, the EV3 offers best-in-class interior space and a segment-leading range of 605 kilometres. It has the practicality, technology, and versatility to adapt to every lifestyle. The images created by SixnFive visualise not only how the vehicle adapts to lifestyles, but also how it can inspire new approaches to architecture and living. The shapes, structures and elements follow the design of the vehicle, from the unique vehicle geometry being applied to walls and windows to the natural colour palate creating more harmonious and relaxing exteriors and interiors.

“It was a truly inspiring experience to take the features of the EV3 and translate them into this unique world of architecture and structures,” said Ezequiel Pini, known as SixnFive. “It’s such a visually impressive car, with serious presence. The prominent diagonal lines harmonically exist with the geometrical design, with these lines also rounded and soft. And like the car, the visuals we made are designed to have a lasting impression.”

SixnFive is a leading 3D artist creating imaginary, dreamlike worlds, with exhibitions in Art Basel, Moco Museum, Fotografiska Stockholm and Museo della Permanente, and the creation of Microsoft Windows 11 and Microsoft Surface wallpapers.