Škoda Octavia: Refreshing the brand’s best-seller

14 May 2024

Škoda Auto has updated the hatchback and estate versions of its iconic Octavia. With more than 7 million units sold, it is by far the brand’s best-selling model. Its fourth modern generation has now been given a freshened look that includes a revised Škoda grille and new second-generation LED Matrix beam headlights. Furthermore, the share of sustainable materials in the interior has increased. For an even more advanced in-car experience, the AI-powered chatbot ChatGPT will be integrated into the Laura voice assistant later in 2024.

New momentum for the brand’s iconic model

The refresh of the fourth modern Octavia generation includes a new, upgraded design with revamped front and rear bumpers and an updated Škoda grille. Also new are the second-generation LED Matrix beam headlights, revised LED rear lights with animated indicators and new alloy wheel designs. The new range structure comprises four trim levels – SE Technology, SE L, Sportline and vRS – and offers seven Design Selections for the interior.

In addition to new and sustainable materials for the seats, dashboard and door panels, a 13 inch Digital Display will come as standard on selected model variants. The familiar 10.25 inch Virtual Cockpit with enhanced functionality will be standard from the entry model and can be complimented by the optional head-up display. The digital instrument cluster features reworked graphics, as does the infotainment display. A 13 inch infotainment display is available for the first time on the Octavia. The updated Octavia now also features wireless charging with more powerful 15-watt charging and ventilation and four fast-charging USB-C ports with a power output of 45 watts. The popular 15-watt USB-C port on the back of the interior mirror is standard from the SE Technology trim level upwards. The AI-based ChatGPT chatbot will later be integrated into the Laura voice assistant as standard, introducing a variety of new capabilities that go far beyond the previous voice commands. Intelligent Park Assist and Remote Park Assist will also make their Octavia debuts at a later date. The engine line-up consists of two 1.5 TSI petrol engines, each also available with mild-hybrid technology, one power-boosted 2.0 TSI petrol engine and two 2.0 TDI diesels. Outputs range from 116 PS (85 kW) to 265 PS (195 kW). Moreover, Škoda Auto has further extended its comprehensive portfolio of active and passive safety features: a new Attention and Drowsiness Assist now uses a wide range of data and parameters to assess driver behaviour. In addition, the updated Octavia comes with up to 10 airbags.

Škoda’s best-seller and its success story

The modern Škoda Octavia has been the Czech car maker’s mainstay ever since production began 28 years ago in 1996. Its four generations to date have attracted more than seven million customers across more than 60 markets with their spaciousness, state-of-the-art technology, outstanding level of safety and excellent value for money. The Octavia estate is the customer favourite, accounting for 67.1% of total sales since 2020. The most popular colours are Magic Black, Brilliant Silver and Graphite Grey.

Jump in to the new Octavia