Toyota Shows its Intrepid Side at the Adventure Travel Film Festival

17 August 2021

From the city-storming new hybrid electric Yaris to the mountain-topping Land Cruiser, Toyota showed attendees at the Adventure Travel Film Festival that it offers a vehicle for any expedition, however big or small.

As headline partner of the event – a showcase for films that document adventurous journeys undertaken by independent film makers – Toyota took the opportunity to demonstrate the features of some of its latest models, including a newly converted Proace Matino camper. 

The festival, held last weekend, 13-15 August, in the picturesque grounds of Hatherop Castle School, Cirencester, is the brainchild of adventurers, Lois Pryce and Austin Vince, and is a celebration of travel that brings together filmmakers from around the world.  Its diverse programme showcases journeys undertaken using all manner of transport, this year including kayaks, cars, bicycles and even a 41-day ocean crossing on a self-built, motorcycle-propelled raft.

Lois Pryce, co-curator of the festival, sees the partnership with Toyota as a natural fit: “When you think of the most hardened vehicles that can be used in all conditions, you think of Toyotas,” she said. 


Toyota Shows its Intrepid Side at the Adventure Travel Film Festival

“The Land Cruiser has been conquering far-flung landscapes for 70 years and, having travelled through some of the world’s remotest regions, I fully appreciate the quality, durability and reliability associated with Toyota’s off-road heritage. It certainly looked like the people I saw with Land Cruisers in the desert didn’t need to replace them often!”

For those who like their adventures to come with a little more relaxation, Toyota used the Adventure Travel Film Festival to reveal its newly converted Proace Matino camper, created by award-winning conversion partner Wellhouse Leisure. Based on the medium wheelbase, high-power, eight-speed diesel automatic Proace, the four-berth, pop-top camper comes with creature comforts including a Webasto heater with mobile app controls, two-burner hob and sink unit, 25-litre fridge, touch-screen controlled LED mood lighting and 100W solar panel.


Toyota Proace Matino camper
Toyota Proace Matino camper

Available to order from Toyota retailers across the UK, the Proace Matino camper is available from £52,000.  Full details of the conversion can be found here: https://wellhouseleisure.com/conversions/toyota-matino-2/.

More information about the Adventure Travel Film Festival, including a list of the films screened this year, can be found here: https://www.adventuretravelfilmfestival.com/cotswolds-festival/.