15th June 2021
Dora Boganyi, Louise McLoughlin and Charlotte Twigg of Toyota (GB) and Kirsten Gooderham from Toyota Motor Manufacturing UK (TMUK) have been named as Rising Stars in Autocar’s Great British Women in the Car Industry for 2021.
The awards, presented in association with the Society of Motor Manufacturers and Traders, recognise the most accomplished and talented women working in Britain’s motor industry.
Candidates were selected from many different areas of the car industry, with Boganyi and Twigg featuring in the mobility and digital solutions category and McLoughlin and Gooderham in marketing and manufacturing respectively.
Boganyi, Senior Manager Auto Futures, joined Toyota in January this year and is responsible for helping the Toyota and Lexus retail networks adapt ready for the latest automotive trends. She’s engaged in projects of significance not just for the UK but also across Europe, helping Toyota in its transition to a mobility company.
Twigg, Mobility Growth Manager, is responsible for the development and roll out of mobility services under Toyota’s Kinto brand. She has the distinction of having previously been recognised as an Autocar rising star for her work with another manufacturer, prior to her joining Toyota in 2020. In her latest role she has forged a strong relationship with a car share partner, steering through the challenges and restrictions that Covid-19 presented.
McLoughlin is Brand Consideration Manager, focusing on attracting new customers to Toyota using a range of communications, including digital, social media, print and radio. Since taking up the role in 2017, she has worked on establishing a search strategy across both brands that brings all customer search activities together under one in-house agency.
Gooderham is a Production Control Specialist at TMUK’s Deeside engine plant. Joining in 2016 through the company’s graduate programme, her role is to coordinate manufacturing and management teams to ensure engine production volume is appropriate to meet orders from the multiple Toyota vehicle assembly plants Deeside supplies. Despite the pandemic, she has ensured demand was met while also reducing finished engine inventory by 20 percent.
Rachel Shepherd, Toyota General Manager, HR and Facilities, said: “It is hugely encouraging to achieve recognition for such different areas of our business. We hope that these achievements will further inspire women within our business and drive greater representation of women within our industry more widely.”
Chair of the judging panel and Managing Director of Autocar and Haymarket Automotive, Rachael Prasher, said: “We were delighted with the number of entries we received this year, a clear indicator that Autocar‘s Great Women initiative is both well received within the industry and having a positive impact. The judging was one of the trickiest I’ve been involved in, with a remarkable talent pool of Rising Stars that bodes well for the future of the automotive industry.”