Aichi Prefecture in Japan has the country's highest rate of traffic deaths for 13 years in a row.Last year they saw 44,3691 accidents that resulted in deaths or injury, as well at 50,101 arrests involving the use of smartphones while driving; and the problem only seems to be on the rise.
Toyota Motor Corporation, Komeda Co Ltd and KDDI Corp recently launched a smartphone app designed to reduce road accidents. Your next question; how on earth will an app help things?
The app, called Driving Barista uses the built-in gyro sensor, monitoring use through the tilt and angle of the smartphone along with the GPS to determine the distance and speed driven.
Your second question; how does the driver benefit? The answer: Free coffee.
If the driver leaves his/her mobile phone alone for the duration of their journey they will receive a coupon for a cup of hot or iced coffee at a popular coffee chain. Good idea?
Studies have shown that drivers who use a mobile phone while driving (whether hand-held or hands-free) are less aware of whats happening on the road, react more slowly and are more inclined to feel stressed and frustrated. Reports show that 67 people in the UK were killed in the last 3 years in a mobile phone related car crash.
Do you think the UK would benefit from a coffee rewarding app?